BTL – Mavan BTL

The Reality of Aesthetics

Why most device launches fail to capture the market.

A seven-figure capital investment requires more than generic social media templates and a standard open house. Without clinical integration, precise editorial positioning, and a phased authority-building strategy, premium devices become commoditized within months.

The Mavan Protocol bridges the gap between clinical efficacy and luxury consumer demand, engineering market dominance from Day Zero.

Investment Parameters

Partnership Tiers

Ignite

$4,500 /mo

6-month minimum · $27,000 total

For practices launching their first major device. Foundation built right the first time so you’re not relaunching in year two.

What's included

Device landing page (owned by you)
Local SEO: device + city keywords
Google Business Profile rebuild
1 reactivation campaign to existing list
4 email + SMS sequences
Monthly reporting + strategy call

MOST POPULAR

Authority

$8,500 /mo

9-month minimum · $76,500 total

For practices serious about owning the device category in their metro. Includes the front desk conversion lever competitors ignore.

Everything in Ignite, plus

Full device microsite (5–8 pages)
12 SEO articles, keyword-ranked
Front desk training · 4 live sessions
Branded launch event collateral
3 reactivation + nurture campaigns
Whitespark citation cleanup

Dominate

$14,500 /mo

12-month minimum · $174,000 total

For multi-location groups and $3M+ practices who need to own every channel before competitors notice what’s happening.

Everything in Authority, plus

On-site photo + video shoot day
24 SEO articles + GEO/AI optimization
Provider personal brand build-out
Quarterly on-site team trainings
Multi-location SEO architecture
Dedicated strategist (not a PM)

“We invested heavily in a new RF microneedling device. Generic ads yielded low-quality leads. Mavan repositioned the treatment entirely, creating a waitlist before we even unboxed the machine.”

“I’ve worked with three agencies. Mavan is the first one that actually understood the difference between “wrinkle reduction” and “skin tightening.” That sounds small. It’s not.

Ready to Dominate Your Market?

Secure your BTL launch protocol today.

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