Manufacturer co-op marketing dollars accepted. We'll help you submit the paperwork.
Launch your new device into a market that already knows you exist.
Mavan is the marketing agency for aesthetic practices only. We’ve launched devices for 42 med spas, plastic surgeons, and dermatology groups — no dental, no chiropractors, no wellness side-quests.
Practices scaled
0
Avg launch revenue
$
0
k
Consult-to-book lift
0
x
Client-owned assets
0
%
Devices We've Launched
The Launch Problem
A $250K device delivered to a marketing dead zone.
Your rep helped you finance it. Now what? Most practices burn the first six months figuring out positioning, photographers, and which keyword nobody else owns. Meanwhile, the device sits idle and the lease invoice hits.
The agency doesn't get aesthetics
Generic agencies pitch the same playbook to plumbers, dentists, and your med spa. They don't know what a tox-trained PA is, or why "wrinkle reduction" and "skin tightening" are different keywords.
You don't own what they build
Their "proprietary platform" hosts your landing pages, your CRM, and your reviews. Cancel and you lose everything you paid them to build for you.
Leads die at the front desk
You spend $8K on marketing to generate 80 leads. Your front desk books 12 of them. Marketing isn't the problem — and most agencies have no idea how to fix it.
Investment Parameters
Partnership Tiers
Ignite
$4,500 /mo
6-month minimum · $27,000 total
For practices launching their first major device. Foundation built right the first time so you’re not relaunching in year two.
What's included
- Device landing page (owned by you)
- Local SEO: device + city keywords
- Google Business Profile rebuild
- 1 reactivation campaign to existing list
- 4 email + SMS sequences
- Monthly reporting + strategy call
MOST POPULAR
Authority
$8,500 /mo
9-month minimum · $76,500 total
For practices serious about owning the device category in their metro. Includes the front desk conversion lever competitors ignore.
Everything in Ignite, plus
- Full device microsite (5–8 pages)
- 12 SEO articles, keyword-ranked
- Front desk training · 4 live sessions
- Branded launch event collateral
- 3 reactivation + nurture campaigns
- Whitespark citation cleanup
Dominate
$14,500 /mo
12-month minimum · $174,000 total
For multi-location groups and $3M+ practices who need to own every channel before competitors notice what’s happening.
Everything in Authority, plus
- On-site photo + video shoot day
- 24 SEO articles + GEO/AI optimization
- Provider personal brand build-out
- Quarterly on-site team trainings
- Multi-location SEO architecture
- Dedicated strategist (not a PM)
“We invested heavily in a new RF microneedling device. Generic ads yielded low-quality leads. Mavan repositioned the treatment entirely, creating a waitlist before we even unboxed the machine.”
Dr. Sarah Jenkins
Facial Plastic Surgeon, NY
“I’ve worked with three agencies. Mavan is the first one that actually understood the difference between “wrinkle reduction” and “skin tightening.” That sounds small. It’s not.
Mark Anderson
CEO, Luminary Aesthetics